Why People Opt Out of Brand Mobile Notifications1 min read

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People say the top reasons they opt out of notifications from brands&#8217; mobile apps are because messaging is too frequent and because the notifications are not relevant, according to recent research from Airship.

The report was based on data from a survey of 9,143 respondents in Australia, France, Germany, India, Singapore, the United Kingdom, and the United States.

Some 51% respondents say they’ve opted out of brand communications on their smartphones because the messages were too frequent and 40% say they opted out because the information in the notifications was not relevant/was not personalized to their needs.

Respondents say they top reasons they’ve opted in to notifications from brand’s mobile apps are to earn immediate discounts/loyalty rewards (35% cite), get alerts about shipping/delivery (25%), and to receive order confirmations/receipts (25%).

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About the research: The report was based on data from a survey of 9,143 respondents in Australia, France, Germany, India, Singapore, the United Kingdom, and the United States.

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