Where do you fit in the metaverse?2 min read

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Good morning, Marketers, and who put your brand in the metaverse?

As more virtual environments crop up, it will be up to marketers to assess where their brand fits in. Would any of your products benefit from being seen in a 3D digital showroom? If you drop a limited-edition NFT, will there be bidders? These questions are best answered by the marketers who are immersed in their brand and know their customers.

But there are other factors outside of the marketer’s immediate control. One analyst compared the metaverse space to e-commerce, where shady actors are known to sell knockoffs, undercutting the brand and potentially skimming from the company’s bottom line.

At MarTech, we’ll continue to follow these emerging channels so that even if marketers are adopting a metaverse wait-and-see strategy, they will still have an awareness of where they might have to protect their brand, regardless of whether or not they’ll be dropping some wearables anytime soon.

Chris Wood,

Editor

Quote of the day. “Just here to remind you we are human BEINGS, not human DOINGS. Your productivity does not equal your worth. It’s okay to have off days. It’s okay to take breaks. It’s okay to unwind. And it’s okay to just be.” Morgan Short, manager of content strategy and production, Avtex


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About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.

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