Everywhere you look people are trying to make money with new or existing businesses. Often you see somebody doing quite well with their business, obviously making some real money. But even more often, you see businesses of all sizes truly struggling. Some only stay in business for a few weeks or months before disappearing.
Let’s get one thing clear. Just setting up shop won’t guarantee you’ll make money. This is a very competitive world and getting more competitive by the year. To earn extreme wealth, you’ve GOT to offer Extreme Value.
Customers everywhere LOVE Extreme Value. They’ll line up and even offer to pay extra for it. Word of mouth will spread so quickly you may not even have to advertise.
That sounds good, but WHAT is extreme value? There are four simple ways most prospects and customers decide you’re offering extreme value.
1. Your product, service, or opportunity must help people raise their standard of living. Folks have to be able to plainly see they will make more money or live better after they buy from you.
2. Make the learning curve as painless as possible. Goodness knows our world is complicated enough. With every new endeavor, it seems like you have to sit down and pour through an owner’s manual or legal papers. These days people want and NEED products, services, and opportunities that are EASY to work. Show a prospect that it’s easy and you’ll often have a sale.
3. Help people relax and simplify. Most prospects are optimistic about their life and future, but they’re frankly a bit tired and feel like the whole thing has gotten too complicated. What your offer should do is help them simplify, slow down, relax, and still maintain or improve their standard of living.
4. Show how buying from you helps people save. These days prices on just about everything are going up, up, up. Prospects everywhere are looking harder than ever for any opportunity to save a few dollars. If your product, service, or opportunity helps them save, you’ve got a winner.
Keep these four strategies in mind as you plan your next product or choose your next business opportunity. They’re the keys to offering Extreme Value — the surefire pathway to earning Extreme Profits.
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