There’s plenty to be thankful for2 min read

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Good morning, Marketers, and there’s plenty to be thankful for in the marketing technology space.

Because of the challenges we’ve all experienced over the last year and a half, it’s been all hands on deck to save customers, improve experience and make remote workflow effective. The upside is the tremendous amount of talent working together to overcome these challenges. Customers and fellow marketers will benefit from these innovations for years to come.

We’ll be back with our next newsletter after the holiday. For now, take a look at how Adobe and Major League Baseball are working together to update fan experience for next season. Also, you’ll find some helpful strategies and tips from our recent MarTech conference.

Chris Wood,

Editor

Quote of the day: “Being responsible in your marketing efforts and future-proofing your data and privacy through best practices is good for your business and good for your customers. It’s win-win.” Frank Brooks, Head of EMEA Marketing, dotdigital at our recent MarTech conference.

About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.

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