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Social Media Becomes More “Shoppable”
We look back on Singles’ Day, prep for Black Friday, and check out platform features that bring merchants ever closer to shoppers. Find affiliate’s most interesting articles in our weekly curation!
Best Practices, Explainers and Predictions
RAMP – The Framework to Grow Your Affiliate Marketing Program
An overview of affiliate recruitment and management stages from the agency AM Navigator.
Source: AM Navigator
Defining Influencers and Creators Requires a Venn Diagram
An interesting take on influencers as distinct from creators. Something to be aware of as market changes unfold.
Source: Practical Ecommerce
Influencer marketing trends from 2021 you need to watch
Three influencer marketing trends from impact including acknowledgement that social media platforms are getting more “shoppable.”
M&A, New Entrants and Features
Shoppable® Launches Instant Shop, A New Monetization Tool and Ecommerce Platform for Content Creators, Influencers, and Celebrities to Create Custom Storefronts
Shoppable announces Instant Shop for publishers to create custom shops with better commission tracking.
Source: MarTech Series
Case Studies, Profiles and Awards
Bed Bath & Beyond has a pre-Black Friday deal with Klarna that combines with its 20% coupons
Bed Bath & Beyond partners with Klarna for a variation on the traditional 20% off one item coupon.
Source: USA TODAY
That was Singles Day 2021
Tradedoubler’s recap of the “Chinese Black Friday” from an affiliate perspective.
These Chrome extensions will put cash-saving coupons right in your browser
Five popular affiliate chrome extensions are highlighted.
Source: Digital Trends
Amazon is the cheapest online retailer, beating Target.com and Walmart.com
A new study finds that Amazon’s prices are on average 14% lower for a basket of items compared to 11 other leading sites. These sites should remember to use segmentation strategies (deals and coupons) for the large number of price sensitive shoppers.
Source: Digital Commerce 360
Events, Webinars and Podcasts
Awin Talks: Singles’ Day review, Black Friday preview
Awin reviews Singles’ Day and previews Black Friday on their podcast.
Influencer Marketing Awards 2022: Entry Kit Open To Reward Effective, Creative and Inclusive Collaborations
Two new categories, Best Long Term Partnership and Best Use of Affiliate Marketing, are up for this year’s awards.
Source: Talking Influence
If you have an affiliate industry story to share, let us know!
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