Ryan Reynolds on How His Peloton Ad Collaboration Came Together in 48 Hours1 min read

I If there were a business equivalent of a rom-com storyline, this might be it. Two years ago, Ryan Reynolds’ Maximum Effort agency made headlines (and stellar content) by poking fun at Peloton. But the brand took it in stride, and in recent weeks had even been talking to Reynolds’ team about officially working together. This…

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