Partnership Marketing Tips and More4 min read

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Partnership Marketing Tips

We collected the most interesting news in affiliate this week, including a few on partnership marketing — explainers, tips, and strategies.


Best Practices, Explainers and Predictions

NerdWallet’s IPO proves you can write your way to a unicorn valuation

NedWallet’s content strategy — recommendations on products it deems “best,” regardless of commission — seems to pay off.

Source: TechCrunch


TikTok Analytics: What Affiliate Marketers Need to Know

An overview of TikTok analytics, including how to access it and which metrics to pay attention to.

Source: Geniuslink


Should Influencers Be Affiliates or in Your Affiliate Program?

Why you should consider having influencers in your affiliate program — and two reasons why you shouldn’t.

Source: Adam Riemer Marketing


How to determine customer lifetime value

How to calculate customer lifetime value and tips on building long-term relationships with customers.

Source: ShareASale


How to Succeed at Affiliate Marketing

An introduction to affiliate marketing: definitions and best practices for those just starting out.

Source: TechFunnel


The need to redefine affiliate marketing for Web3

The challenges of transitioning affiliate marketing from Web2 to Web3.

Source: ITProPortal


M&A, New Entrants and Features

Rakuten Advertising’s “Accelerate” helps in affiliate marketing

Accelerate is an affiliate marketing program managed by analysts, using Rakuten’s first-party data and insights to determine campaign strategies.

Source: Martech Cube


Successful Partner Marketing In Q4 And Beyond

An explanation of types of partnerships, choosing the right partners, and how to work with creators.

Source: CommerceNext


Button’s Tap pushes into the Card Linked Offers space, a move to supercharge mobile commerce for top fintech brands.

Button’s Tap partners with Cash App’s Boost program.

Source: Button


Instagram now lets all users share links in Stories via Link Stickers

Link Stickers feature is now available for all users, no longer just business and high-profile creators, which is good news for small or new publishers.

Source: TechCrunch


Case Studies, Profiles and Awards

Partner How-To: Negotiating Holiday Collaborations with Your Favorite Brands

Five tactics for collaborating with brands.

Source: Partnerize


10 High Potential Publishers to Partner with in Q4

A roundup of high potential publishers that can be found on the CJ dashboard.

Source: CJ


Events, Webinars and Podcasts

The Partnership Economy Podcast Launch

David A. Yovanno and Todd Crawford of host a new podcast series that explores the latest trends and opportunities in partnerships.

Source: Spotify


Upcoming events hosts a happy hour (and golf clinic) on Tuesday, November 2 from 6:30-9:30pm at TopGolf Las Vegas, for those already in the area attending ASW.
It is also hosting People in Partnerships, a virtual webinar on partnership marketing.

Source: impact


Affiliate Adjacent

YouTube’s Chief Business Officer: E-Commerce Will Become Creator ‘Juggernaut’

Creator economy’s future seems bright thanks to e-commerce, according to YouTube’s Robert Kyncl.

Source: The Information


This new checkout technology is revolutionizing how people shop

Fast’s one-click payment button provides a solution for cart abandonment.

Source: RetailWire


If you have an affiliate industry story to share, let us know!


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