Liquid Death Crashes the Super Bowl With a $50,000 Bet and a Witch in the Stands1 min read

I Liquid Death, which recently drew blood from Tony Hawk–literally–for a product stunt, is crashing the Super Bowl by betting $50,000 on the game and sending what the brand is calling a practicing witch to throw hexes from the stands. The startup, continuing to wear its outrageousness on its sleeve, will join the legions of Americans…

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