We may earn money or products from the companies mentioned in this post.</em></p> Shopping trends to know and best practices to add to your performance marketing strategy this Q4. These topics and more in this week’s Affiliate Roundup! Explanations and tips for establishing B2B partnerships. Source: PerformanceIN A brief overview of what merchants and publishers should do to prepare for the holiday shopping season. Source: CJ Using performance marketing strategies like affiliate marketing and SEO to reach out to holiday shoppers. Source: Sourcing Journal Tagging affiliate links with ‘rel=“sponsored”’ to avoid getting de-ranked on Google search results. Source: CJ Karma, AI shopping assistant and shopping network, raises Series A funding. Source: TechCrunch Tapjoy, a mobile advertising and app monetization company, to be acquired by IronSource. Source: MediaPost Partnerships and affiliate marketing agency Hamster Garage to acquire Swipehouse. Source: KKCO Best practices for merchants and advertisers considering working with coupon affiliates. Source: PMA NBC News Group on combining streaming and commerce. Source: Digiday List of winners in the 18th annual United States Golden Link Awards. Source: Rakuten Advertising Visit our Nook and chat with FMTC’s Helen Kembery, Merchant Relationships Manager. Source: FMTC Affiliate Summit West is coming up! Book a time to meet with Alan Rapoport, Jason Kalish, or Chrystal Roessler. Source: Affiliate Summit April Spigarelli, Senior Account Executive at Ibotta, Inc., on the Profitable Performance Marketing podcast. Source: RSS An introduction on strategic partnerships by Firneo and Martech Record on October 28th at 3pm ET. Source: Martech Record Four trends for the 2021 holiday shopping season, according to a report by Digilant. Source: MediaPost If you have an affiliate industry story to share, let us know! 
Holiday Shopping Season Prep
Best Practices, Explainers and Predictions
How to Approach B2B Partnerships Within the Performance Channel
Countdown to November and Beyond
How Performance Marketing Can Boost Holiday ’21
Google Update: Tag Links as Sponsored to Optimize Organic Search Rankings
M&A, New Entrants and Features
AI shopping assistant Karma raises $25 million in Series A funding led by Target Global
IronSource To Acquire Tapjoy For Approximately $400M
Hamster Garage Enters a Definitive Agreement to Acquire YC-backed Swipehouse
Case Studies, Profiles and Awards
Whitepaper: Benefits of Working with Deal and Coupon Affiliates
How NBC’s News Group is shaping NBCUniversal’s commerce bets
The 2021 Rakuten Advertising Golden Link Award Winners
Events, Webinars and Podcasts
FMTC at PI LIVE London 2021
Connect with us at ASW
It’s Going to Be All Right, a Conversation with April Spigarelli
Martech Record and Firneo present a discussion on strategic partnerships.
Affiliate Adjacent
Last-Minute Shopper vs. Bargain Hunter: Characteristics Shaping Messages
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