Holiday Shopping Season Prep and More3 min read

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Holiday Shopping Season Prep

Shopping trends to know and best practices to add to your performance marketing strategy this Q4. These topics and more in this week’s Affiliate Roundup!

Best Practices, Explainers and Predictions

How to Approach B2B Partnerships Within the Performance Channel

Explanations and tips for establishing B2B partnerships.

Source: PerformanceIN

Countdown to November and Beyond

A brief overview of what merchants and publishers should do to prepare for the holiday shopping season.

Source: CJ

How Performance Marketing Can Boost Holiday ’21

Using performance marketing strategies like affiliate marketing and SEO to reach out to holiday shoppers.

Source: Sourcing Journal

Google Update: Tag Links as Sponsored to Optimize Organic Search Rankings

Tagging affiliate links with ‘rel=“sponsored”’ to avoid getting de-ranked on Google search results.

Source: CJ

M&A, New Entrants and Features

AI shopping assistant Karma raises $25 million in Series A funding led by Target Global

Karma, AI shopping assistant and shopping network, raises Series A funding.

Source: TechCrunch

IronSource To Acquire Tapjoy For Approximately $400M

Tapjoy, a mobile advertising and app monetization company, to be acquired by IronSource.

Source: MediaPost

Hamster Garage Enters a Definitive Agreement to Acquire YC-backed Swipehouse

Partnerships and affiliate marketing agency Hamster Garage to acquire Swipehouse.

Source: KKCO

Case Studies, Profiles and Awards

Whitepaper: Benefits of Working with Deal and Coupon Affiliates

Best practices for merchants and advertisers considering working with coupon affiliates.

Source: PMA

How NBC’s News Group is shaping NBCUniversal’s commerce bets

NBC News Group on combining streaming and commerce.

Source: Digiday

The 2021 Rakuten Advertising Golden Link Award Winners

List of winners in the 18th annual United States Golden Link Awards.

Source: Rakuten Advertising

Events, Webinars and Podcasts

FMTC at PI LIVE London 2021

Visit our Nook and chat with FMTC’s Helen Kembery, Merchant Relationships Manager.

Source: FMTC

Connect with us at ASW

Affiliate Summit West is coming up! Book a time to meet with Alan Rapoport, Jason Kalish, or Chrystal Roessler.

Source: Affiliate Summit

It’s Going to Be All Right, a Conversation with April Spigarelli

April Spigarelli, Senior Account Executive at Ibotta, Inc., on the Profitable Performance Marketing podcast.

Source: RSS

Martech Record and Firneo present a discussion on strategic partnerships.

An introduction on strategic partnerships by Firneo and Martech Record on October 28th at 3pm ET.

Source: Martech Record

Affiliate Adjacent

Last-Minute Shopper vs. Bargain Hunter: Characteristics Shaping Messages

Four trends for the 2021 holiday shopping season, according to a report by Digilant.

Source: MediaPost

If you have an affiliate industry story to share, let us know!