Cyber Week Review and More3 min read

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Cyber Week Loses, But Ecommerce Still Wins

 

This week in FMTC’s Affiliate Roundup: we look back at Black Friday and Cyber Week. How much did consumers spend during these peak holiday shopping days compared to last year?

 

M&A, New Entrants and Features

Accelerate Your Partner Discovery

CJ’s demo of their Recruit Partners feature, which incorporates data from CreatorIQ.

Source: Commission Junction

 

Case Studies, Profiles and Awards

Partnership benchmarks 2020 vs. 2021: Revenues up but a surprising Black Friday

2020 vs. 2021 Black Friday Benchmarks from impact.

Source: impact.com

 

Movers and Shakers: November 2021

Meet the newest execs, board members, and administrators in performance marketing.

Source: PerformanceIN

 

Events, Webinars and Podcasts

Build Profitable Partnerships in New York as PI LIVE Launches New Show

PI Live announces New York show in 2022.

Source: PerformanceIN

 

PMA Announces Holiday Virtual Happy Hour

This quarter’s webinar will be a virtual happy hour for PMA members.

Source: PMA

 

Martech Record Panel shares B2B affiliate success stories & challenges.

B2B affiliate marketing, as discussed by Ty Lingley of Ally.io, Jack Phan of AirDeck and Jessica Spira of Ziff Davis.

Source: Martech Record

 

Managing Through Turbulence

JEBCommerce shares company challenges and solutions from the past year and a half on their podcast.

Source: Profitable Performance Marketing

 

FMTC News

Affiliate White Papers, eBooks & Insights

From beginners’ guides to deep dives into data privacy regulations, this collection is your information hub in all things affiliate.

Source: FMTC

 

FMTC News

82% of the Top 100 online retailers offer a sale on Cyber Monday

More merchants this year continue the holiday shopping weekend with Cyber Monday.

Source: Digital Commerce 360

 

11 New Social Networks for 2022

New social networks launch next year. How many will join platform giants in taking a slice of social commerce?

Source: Practical Ecommerce

 

Two-thirds of Gen Z out of touch with traditional Black Friday marketing

Brands with “greener” images seem to win over Gen Z.

Source: Marketing Tech

 

Cyber Week online spending down 1.4% to $33.9 billion as U.S. consumers shopped earlier this year

Consumers may have spent less during Cyber Week but have spent more throughout the month of November, up 11.9% from last year.

Source TechCrunch

 

 

 

If you have an affiliate industry story to share, let us know!

 

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