CMOs Should Watch For These Cognitive Biases1 min read

I </p>

Editors note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Jake McKenzie of Intermark Group lays out the cognitive pitfalls that marketers under pressure may easily succumb to. Below, in his own words, he offers five lessons to help keep bias out of decision-making.

Get more stuff like this

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.

Thank you for subscribing.

Something went wrong.

Leave a Reply

I accept the Privacy Policy

Get more stuff like this
in your inbox

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.

Thank you for subscribing.

Something went wrong.

Pin It on Pinterest

Share This