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Category: Marketing

Yahoo introduces In-Flight Sales Analysis for digital out-of-home

By Stephen Posted on October 15, 2021 No Comments

This week, Yahoo announced In-Flight Sales Analysis for digital out-of-home ads. This allows advertisers to measure sales lift from DOOH campaigns, including online and in-store sales, which in turn can help marketers in optimizing DOOH campaigns, and potentially omnichannel campaigns that include DOOH, in near real-time. The new capabilities come …

B2B cozies up to empathy: Tuesday’s Daily Brief

By Stephen Posted on October 12, 2021 No Comments

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and how touchy-feely can B2B …

Why marketers need to build customer trust

By Stephen Posted on October 12, 2021 No Comments

Consumers value their privacy, and so privacy has become a major way for marketers to build value with their customers. It’s all about trust, according to Arshdeep Sood, Marketing Solutions Engineer for consent and preference software OneTrust PreferenceChoice. “Trust is really driving the next decade of growth in differentiators,” said …

Customer success gets passionate

By Stephen Posted on October 11, 2021 No Comments

“Customers will know that they can rely on us when things go wrong and that could be a deciding factor in them deciding to stay with us rather than go elsewhere.” We were talking to Gemma Cipriani-Espineira about the reason she re-branded her support team as the department of Customer …

Category: Marketing

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