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Category: Marketing

Why some marketers are moving to hybrid and headless CMS systems

By Stephen Posted on October 19, 2021 No Comments

Some site owners with specific needs are moving from traditional CMS systems to hybrid and headless CMSs. Marketers are embracing the customizability of these systems. “I think there is a problem with tools like WordPress and Drupal and the kind of CMSs that are super popular becoming too bloated and …

Why cross-channel customer journey orchestration is important

By Stephen Posted on October 18, 2021 No Comments

“Brands struggle with where to start,” said Ben Tepfer, Senior Technical Evangelist at Adobe, talking about customer journey orchestration at our recent MarTech conference. “There’s new channels, there’s new social networks. There’s old mediums that are no longer of as much use. So as marketers, we need to be thinking constantly …

Yahoo introduces In-Flight Sales Analysis for digital out-of-home

By Stephen Posted on October 15, 2021 No Comments

This week, Yahoo announced In-Flight Sales Analysis for digital out-of-home ads. This allows advertisers to measure sales lift from DOOH campaigns, including online and in-store sales, which in turn can help marketers in optimizing DOOH campaigns, and potentially omnichannel campaigns that include DOOH, in near real-time. The new capabilities come …

B2B cozies up to empathy: Tuesday’s Daily Brief

By Stephen Posted on October 12, 2021 No Comments

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and how touchy-feely can B2B …

Category: Marketing

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