Category: Marketing

Why marketers need to build customer trust

Consumers value their privacy, and so privacy has become a major way for marketers to build value with their customers. It’s all about trust, according to Arshdeep Sood, Marketing Solutions Engineer for consent and preference software OneTrust PreferenceChoice. “Trust is really driving the next decade of growth in differentiators,” said …

Customer success gets passionate

“Customers will know that they can rely on us when things go wrong and that could be a deciding factor in them deciding to stay with us rather than go elsewhere.” We were talking to Gemma Cipriani-Espineira about the reason she re-branded her support team as the department of Customer …

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