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Category: Marketing

How a smart email strategy helped Apple Rose Beauty thrive during the pandemic

By Stephen Posted on May 16, 2022 No Comments

Kristy Alexander, founder of Apple Rose Beauty. Image provided by Apple Rose Beauty. “I went into corporate America for about 10 years and was on the fast track, being promoted every couple of years,” Apple Rose Beauty founder Kristy Alexander told us. “I was up for another promotion when I …

How to manage and edit your Google Business Profile from Google search

By Stephen Posted on May 16, 2022 No Comments

Claiming and optimizing your Google Business Profile is one of the best things you can do to help your company rank higher in Google search results. Several changes have been made to Google’s local listing program in the past year, including the enhanced functionality of managing your Google Business Profile …

Content marketing strategy for small businesses: top 11 tips

By Stephen Posted on May 16, 2022 No Comments

Content marketing is creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined audience – to drive profitable customer action. The more content you create, the better your chances are for success. Here are 11 tips to create a smart content marketing strategy for small …

Using search and email to recognize customer intent

By Stephen Posted on May 15, 2022 No Comments

I have COVID-19. Luckily I’m vaxxed and boosted, so the effects have been mild. But in the brain fog that inevitably accompanies COVID, my thoughts have naturally turned to email marketing. Why would I think of email and COVID together? Browse-abandon emails made me do it. For years I have …

Category: Marketing

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