B2B Marketers’ Biggest Demand Gen Challenges1 min read

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B2B marketers say the biggest challenges they face with demand generation are generating high-quality leads and collecting high-quality data, according to recent research from HIPB2B and Ascend2.

The report was based on data from a survey conducted in November 2021 among 183 marketers who work for B2B firms.

Some 42% of B2B marketers say generating high-quality leads is among the greatest challenges to the success of their demand generation program and 40% say collecting high-quality data is among the greatest challenges.

Email is the most used channel for demand generation by B2B marketers (68% of survey respondents say they use).

Most used channels for demand generation

Some 60% of B2B marketers say the number of leads generated for their firm has increased over the past 12 months.

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Three quarters of B2B marketers surveyed say they need to increase the number of leads generated in the next 12 months to achieve their goals.

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About the research: The report was based on data from a survey conducted in November 2021 among 183 marketers who work for B2B firms.

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