12 ways to boost cross-channel sales in Q4

By Stephen Posted on October 3, 2022 No Comments

va-D4.wct"/>va-D4.wct" alt="" class="wp-image-388328 lazyload" /> E-commerce is expected to grow by 15.5% this year, to $236 billion. In the US, online sales might finally eclipse brick-and-mortar, making e-commerce the most significant way to drive Q4 revenue. This means that now more than ever, savvy brands need actionable ways to boost …

Why good technology can’t fix a bad process

By Stephen Posted on October 2, 2022 No Comments

Several SEO myths and misconceptions are killing enterprise ecommerce and enterprise retail businesses. This article will explore some of them to show how enterprise SEO is unique, and not quite the same as traditional search engine optimization. To be effective, enterprise ecommerce SEO should be strategy-oriented. And yet, that’s rare …

30+ brands suspend their Twitter marketing campaigns after finding their ads next to child-pornography accounts

By Stephen Posted on October 1, 2022 No Comments

Some popular brands have paused their Twitter marketing campaigns after discovering that their ads had appeared alongside child pornography accounts. Affected brands. There were reportedly more than 30 brands that appeared on the profile pages of Twitter accounts peddling links to the exploitative material. Among those brands are a children’s …

How to avoid digital pollution and focus on your audience

By Stephen Posted on October 1, 2022 No Comments

Has content become a dirty word? Join Ed Breault, CMO of Aprimo, to talk about the ultimate necessity of content operations to deal with digital pollution both at the macro and the micro levels so your organizations can rethink how you plan, create, manage and deliver remarkable customer experiences that …