Ally Financial, DC Comics, WarnerMedia Team Up on Snapchat AR Activation at SXSW1 min read

I Superheroes are descending on Austin, Texas. Ally Financial teamed up with DC Comics and WarnerMedia on a yearlong initiative to celebrate, elevate and support diverse creators across art, entertainment and fashion, and the partnership will kick off at South by Southwest with an immersive augmented reality experience on Snapchat. “Milestone ARchives” was developed by R/GA,…

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