Affiliate Roundup: Industry Forecast 20223 min read

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2022 Predictions: Another Big Year for Affiliate

This week’s highlights: affiliate marketing trends, predictions, and guides. Get the most interesting news in affiliate every week in our roundup!

Best Practices, Explainers and Predictions

Affiliate Marketing Trends and Predictions for 2022

Industry predictions from experts, including our own CEO Brook Schaaf!

Source: Digital AM Navigator

Why nearly half of shoppers who move from cart to checkout leave before paying

Reasons why customers are abandoning their carts — and what you can do stop them.

Source: Digital Commerce 360

4 Ways Brands Can Overcome Affiliate Incrementality Hang-Ups

Incrementality challenges and tips on how to navigate them.

Source: Partnerize

PR and Affiliate: The Definitive Guide for PR Agencies

Fundamentals of affiliate for PR agencies.

Source: Martech Record

M&A, New Entrants and Features

eBay Affiliate Program Will See Improvements in 2022

eBay Partner Network’s 2022 initiatives.

Source: eCommerce Bytes

Case Studies, Profiles and Awards

Bed Bath & Beyond CEO says reducing coupons was ‘too severe’

CEO Mark Tritton’s thoughts on the company’s recent strategy to scale back on coupons.

Source: Fox Business

Memo: Frenemies, Part 2

Looking back at the history between Amazon and Shopify.

Source: 2PM

Rakuten Targets Shoppers with Personalized cashback offers

Targeting customers with personalized rewards.

Source: MTC

Events, Webinars and Podcasts

Martech Record Winter Virtual Networking Happy Hour. Thursday January 13th, 4:30pm EST.

For publishers, marketers, agencies and providers: play games and even win an award for best Zoom background.

Source: Martech Record

Affiliate Adjacent

Here’s How Instacart Plans To Become A Major Ad Platform

Your Instacart order . . . with ads on the side?

Source: AdExchanger

Yahoo builds out shoppable ad tech with MikMak deal

Yahoo dives deeper in e-commerce with shoppable ads.

Source: Marketing Dive

Ecommerce in 2022: What do the experts predict?

Customer data, BNPL, and other important issues in e-commerce, as predicted by industry experts.

Source: Econsultancy

Shopping on Social Media Platforms Expected to Reach $1.2 Trillion Globally by 2025

Recent moves by social media platforms are poised to pay out in 2025.

Source: PerformanceIN

If you have an affiliate industry story to share, let us know!