Affiliate Roundup: Gearing Up for 20223 min read

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Affiliate Looks Forward to 2022

 

This week: We’ve gathered news and articles to help you prep for 2022. Find the latest and most interesting news in all things affiliate every week in FMTC’s Affiliate Roundup!

 

Best Practices, Explainers and Predictions

3 Things Digital PR Is Not

What not to expect from Digital Public Relations services.

Source: eAccountable

 

The Billion Euro Customer Journey: Analyzing and Optimizing Affiliate’s Impact

CJ presents compelling statistics on the value of affiliate in the customer journey.

Source: Commission Junction

 

M&A, New Entrants and Features

Affirm spinout Resolve raises $25M in Insight Partners-led round to grow B2B buy now, pay later offering

The B2B-exclusive BNPL platform raises $25 million.

Source: TechCrunch

 

Klarna launches browser extension with payments and coupons

Klarna’s browser extension — automatically applies coupon codes at checkout — competes with PayPal’s Honey.

Source: Yahoo News

 

Case Studies, Profiles and Awards

Australia’s Finder Valued at $485 Million in Fundraising Debut

The Australia-based fintech company has a valuation of A$680 million ($485 million).

Source: Bloomberg

 

NuSkin turning to affiliate model to regain sales momentum

An interesting announcement on affiliate as the basis for a marketing pivot by NuSkin.

Source: NutraIngredients-USA

 

Three cheers for FlipGive, a giveback app for sports families across North America: A Q&A

A profile on giveback app FlipGive.

Source: impact.com

 

Events, Webinars and Podcasts

Affiliate Marketing Conferences 2022: The Most Complete List

A list of affiliate events, to be updated regularly by AM Navigator.

Source: AM Navigator

 

How are marketing budgets shifting? And how should your marketing organization prepare for 2022?

Nilla Ali, SVP Commerce at Buzzfeed, Carolyn Zale, Director Product Marketing at Zola and Ian Yung, VP Growth at Parachute Home discuss budget strategies heading into 2022.

Source: Martech Record

 

The Affiliate Marketing Podcast: Listen and Learn

Lee-Ann Johnstone interviews LinkConnector’s Choots Humphries on attribution.

Source: LinkConnector

 

Affiliate Adjacent

Amazon Alexa SEO Tools Is Closing

Alexa.com to be retired on May 1, 2022.

Source: Search Engine Journal

 

 

If you have an affiliate industry story to share, let us know!

 

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