Affiliate Roundup: E-Commerce Is Getting Personal(ized)3 min read

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A more tailored experience from Google, Taboola

homepages and app offers get personal

This week: Taboola’s automates homepages for you while Google says hello to Topics. These articles and more in FMTC’s Affiliate Roundup!

Best Practices, Explainers and Predictions

How to Choose an Affiliate Marketing Agency

Nine things to consider before hiring an affiliate marketing agency.

Source: Martech Record

Link Management with Geniuslink

A walkthrough of link organization in Geniuslink’s dashboard.

Source: Geniuslink

M&A, New Entrants and Features

StackCommerce Acquires BrandCycle, Enabling End-to-End Commerce + Content Platform for Publishers, Influencers, and Brands

The commerce and content platform acquires BrandCycle.

Source: BrandCycle

Case Studies, Profiles and Awards

Shoppers using coupons more often with recent inflation

Despite the title, this article is more on coupon strategies for shoppers, although apps like Honey got a shoutout.

Source: Fox West Texas

Events, Webinars and Podcasts

Awin Talks: Affiliate industry predictions for 2022

What you can expect to see in affiliate this year, according to industry experts.

Source: Awin

Affiliate Adjacent

83% Of Retail Customers Increased Interactions With Amazon In Past Year, Survey Finds

More than half of survey participants report that the majority of their customers come to them through Google or Amazon, prompting them to increase their interaction with the latter this past year.

Source: MediaPost

FLoC is off the table as Google switches to targeting by Topics

Up to five Topics will be displayed, based on browser history.

Source: MarTech

Google Play is getting an ‘Offers’ tab to display deals on games and apps

The “Offers” tab will collect deals across Google Play’s catalog, although there will be a section highlighting relevant deals.

Source: TechCrunch

Taboola automates personalized homepages

Homepage For You beta testing showed a pretty impressive 30-50% increase in CTR.

Source: MarTech

Video Poised To Become Dominant Programmatic Display Ad Format

Programmatic video ad spend estimates are high, thanks in large part to YouTube’s advertising.

Source: MediaPost

If you have an affiliate industry story to share, let us know!