Affiliate Roundup: 2021 Recap and More3 min read

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2021 Recaps, 2022 Predictions

This week’s highlights: 2021 year in review, plus trends and forecasts for 2022. Find the most interesting news in affiliate each week in our Affiliate Roundup!

 

Best Practices, Explainers and Predictions

Can livestream shopping in the US catch up to China’s soaring growth?

Lessons we can learn from China on how to implement livestream shopping.

Source: Marketing Dive

 

Has Apple brought an early end to cookies in the UK?

There may be a health food joke here because it references Apple’s changes.

Source: Digiday

 

Charts: Online Grocery Sales in the U.S.

What we learned during the pandemic regarding customers’ needs when it comes to online groceries.

Source: Practice Ecommerce

 

M&A, New Entrants and Features

Publisher spotlight: StormX

A closer look at global crypto cashback provider StormX.

Source: ShareASale

 

Five Ways to Track Affiliate Sales Through TikTok

Useful tips for TikTok affiliates.

Source: PeformanceIN

 

With Button’s PostTap SMS product, Redbubble’s affiliate program gained an incremental $5 per subscriber, driving additional revenue and growth in customer acquisition.

How Redbubble’s affiliate program fared with PostTap SMS.

Source: Button

 

Rakuten’s Personalized Targeted Cash Back Offers Gain Momentum

Rakuten’s Personalized Rewards, initially announced in October 2020, lauded by companies like Saks Fifth Avenue and FitFlop.

Source: MediaPost

 

Gift card sales grow 114% during holidays for retailers

Gift cards and some strategies merchants used to promote sales.

Source: Digital Commerce 360

 

Events, Webinars and Podcasts

Martech Record Winter Virtual Networking Happy Hour.

Games, breakout rooms, and contests on January 12th, 4:30pm EST.

Source: Martech Record

 

Marketing, Content & Commerce, a recap

Looking back at Martech Record’s first live affiliate marketing event, Marketing, Content & Commerce, and highlighting three different industry perspectives.

Source: Martech Record

 

Affiliate Adjacent

5 trends we will see in Influencer Marketing by 2022

Predictions for next year’s trends.

Source: Entrepreneur

 

AppLovin With MoPub Forecast To Process $15B In Annual Ad Spend By 2023

AppLovin predicts $15 billion of annualized advertiser spend by 2023.

Source: MediaPost

 

TikTok dethrones Google as most-visited website

TikTok is the most popular web address in the world in 2021.

Source: Marketing Dive

 

The Great App Advertising Exodus — Or Not

A response to eMarketer’s analysis on app advertising.

Source: MediaPost

 

Will Web3 Change Ecommerce?

Thoughts on how a decentralized web might affect ecommerce.

Source: Practical Ecommerce

 

Publishers, Stop Prioritizing Monetization Over User Experience

A word of caution for publishers.

Source: Ad Exchanger

 

2021 Year in Review

Recaps, reviews, and predictions by some of the biggest names in the industry.

 

 

If you have an affiliate industry story to share, let us know!

 

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