Ads, Newsletter Sponsorships, and More Ways to Connect with Consumers3 min read

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Ad spending increases YoY while targeted advertising gets creative

The latest and most interesting articles this week in affiliate: wrapping up the holiday season with shopping statistics, adding newsletter sponsorship to your affiliate strategy, and more!

 

Best Practices, Explainers and Predictions

Leveraging Customer Rewards and Incentives to Grow Affiliate Marketing Programs

Why you should use incentives to scale your affiliate marketing programs.

Source: Retail Info Systems

 

Why newsletter sponsorships are the future of targeted advertising

An argument for implementing newsletter sponsorship as part of your strategy.

Source: Marketing Dive

 

M&A, New Entrants and Features

Buzzfeed Has Launched a New Shopping Hub

Learn more about Shopping+, which lets users shop through the publisher.

Source: PerformanceIN

 

Case Studies, Profiles and Awards

16 Useful Affiliate Marketing Statistics in 2022 Including the Top 25 Affiliate Networks

The survey has a small sample size, but it’s an interesting look at the affiliate experience for some smaller publishers.

Source: Powerhouse Affiliate

 

Adobe, Salesforce: U.S. Consumers Spent More Than $200B Online During Holidays

Wrapping up the holiday season with consumer shopping stats.

Source: MediaPost

 

Awin Appoints New Chief Customer Officer

David Lloyd steps into the newly created CCO position.

Source: PerformanceIN

 

Tiger Global backs Accrue Savings’ ‘save now, pay later’ approach to consumer purchases

Accrue Savings to reward consumers for saving up to purchase items.

Source: TechCrunch

 

What does the future partner marketing agency look like? We ask Matt Wool.

Partner marketing predictions by Acceleration Partners’ CEO Matt Wool.

Source: Martech Record

 

Affiliate Adjacent

Amazon Aggregators Part 2: Get the skinny on this eComm phenom

Amazon aggregators and their impact on merchants, publishers, and the affiliate industry overall.

Source: Martech Record

 

Mobile ad spend leapt 23% in 2021, on track to hit $350B this year

The pandemic continues to impact consumer spending habits, and advertisers are increasing their spending to reach them online.

Source: Marketing Dive

 

If you have an affiliate industry story to share, let us know!

 

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