Ad Tech Watchdogs Form Nonprofit With Plans to Uproot the ‘Disinformation Economy’1 min read

I It’s no secret that the ad tech industry has a transparency problem. An estimated 15% of digital ad dollars vanish into the so-called “unknown delta.” And advertisers are consistently finding themselves surprised by the places their ads end up. A nonprofit launched this week by two of the industry’s most outspoken brand safety advocates aims…

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