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A Deeper Look at the Popular Theme - Smart Affiliate Business Marketing & Software Site

A Deeper Look at the Popular Theme12 min read

If you’ve been in the WordPress ecosystem for a while, then you’ve probably heard about Astra before. With up to 1.7 million websites actively using Astra, it is one of the most popular WordPress themes.

And it’s safe to say this is for a good reason.

Astra is a powerful, feature-packed WordPress theme that makes it easy for both developers and beginners to build elegant sites in little time.

It’s also one of the fastest and most customizable themes out there.

But choosing the right theme for your website can be challenging, especially considering the sheer amount of highly-rated alternatives out there. If you’re looking for an honest and detailed review of Astra, then you’re in the right place!

In this Astra review, we’ll provide answers to the most important questions on your mind, like: How well does Astra perform? Are sites built with Astra optimized for mobile? Is the theme easy to use and customize? Is it compatible with WordPress plugins? Is the premium version value for money? But before we do this, let’s first learn more about the theme and what you can build with it.

What Is Astra and Why Should You Consider It?

Astra is one of the most advanced themes in the WordPress repository. The theme is developed by a major WordPress development company, Brainstorm Force.

Brainstorm Force has been around for over 10 years and is the company behind powerful plugins like Convert Pro, Schema Pro, and Ultimate Addons for Elementor.

astra theme homepage

Since its release, Astra has grown into one of the most popular WordPress themes around. It’s highly recommended by various big players in the ecosystem like Chris Lema of Liquid Web and Syed Balkhi of WPBeginner.

The theme’s free version is the first and only non-default WordPress theme to cross the 1 million active installations mark.

If you’re wondering why Astra enjoys such popularity and why you may want to consider it, here are a few reasons:

  • Astra is lightweight and fast: Page load time is one of the major factors to consider when choosing a theme. Out of the box, Astra pages can be as light as 50KB. This means you can expect your site pages to load really fast.
  • It’s a multipurpose theme: Whether you’re building a blog or a more complicated eCommerce website, Astra comes with ready-made templates suitable for almost any use case.
  • You get a lot of customization options: If you also need to tweak these templates or build your site from scratch, Astra allows you to make as many changes as you’d like to your site’s design.
  • The free version is feature-packed: Getting a free WordPress theme that is secure and packs a lot of design features can be tough. Astra offers all the essential design features your site needs, for free.
  • You can use it with popular page builders and plugins: The theme is optimized to work with page builders like Elementor and Beaver Builder. It works perfectly with other plugins you may want to add to your site too.

To make this review as detailed as possible, we’ll examine each of these claims later on. But before then, let’s check out what types of sites you can build with Astra.

What Type of Site Is Astra Good For?

One of the factors that make Astra stand out is the fact that it is a multi-purpose solution for every conceivable type of WordPress website. You can literally build almost any type of site with it.

To fully demonstrate this, Astra comes loaded with ‘Starter Templates’ that are fine-tuned for different business niches.

astra theme templates

A Starter Template is a ready-made design you can easily import and set up in minutes. You can then make as many changes as you wish based on your needs.

These starter sites are divided into various industries like:

  • Restaurants
  • Hotel & Travel
  • Real Estate
  • Construction
  • Manufacturing
  • Photography
  • Web Design
  • Interior Design.

For example, here’s a demo of an Organic Store website below.

astra theme organic store

Another good example is this Photography website demo here.

astra theme photography

So whether you’re building your site with the default WordPress block editor or a dedicated page builder, you’ll find starter templates tailored for each.

Let’s also look at a couple of real-world examples of sites from different niches using Astra.

Duke Richards Interiors

duke richards interior

Jeffrey Betts – UI/UX Designer

jeffrey betts

Henry Winslow – Yoga Teacher

henry winslow yoga

These examples showcase how versatile Astra is in powering stellar website design projects, irrespective of the industry.

Now, let’s get to the main part of the review!

Astra Theme Review (6 Major Factors)

Let’s take a deeper dive to fully understand if Astra is right for your next project.

1. How Does Astra Perform?

One of the key factors that determine your website performance is the theme you use.

Your site’s theme provides your pages’ structure and their underlying code. It needs to balance beauty with efficiency to deliver amazing visuals without slowing down your pages.

As a major player in the WordPress theme industry, Astra focuses a lot on performance in its advertising.

On their website copy, they make 2 major claims:

  • Astra requires only 50KB of resources to function.
  • The default WordPress data load in just under 5 seconds.

To put these claims to test and see how fast Astra really is, we’ll run performance tests under 2 scenarios:

  1. A test of the default ‘Hello World’ post after a fresh Astra installation.
  2. A test of the site’s homepage after importing one of Astra’s demo sites.

In the first scenario, the ‘Hello World’ post shows a simple page that looks like this.

astra theme sample page

Next, we’ll run speed tests on Pingdom, GT Metrix, and Google PageSpeed Insights.

Speed Test Results

Here are the results of the Pingdom test.

astra theme pingdom

We got an A performance grade of 96 and the size of the page is 66.3KB (just a little above the promised 50KB). These are really impressive figures.

The file size was probably because we selected an eCommerce theme rather than a standard blog theme. It still performs well though!

The results from GTMetrix are also pretty similar.

astra theme starter gtmetrix

And these are the results from Google PageSpeed Insights.

astra theme google pagespeed insights

We see that the page load time ranges from 0.8s to 1.0s.

When we import an Astra starter site, the conditions are now a little more challenging. Our homepage now has a more complex structure and contains more images and code.

astra theme starter site

It’s important to bear in mind that importing this starter site also installs some plugins like WooCommerce, Ultimate Addons for Gutenberg, and WPForms Lite.

When we took our new starter site on a test run, here are the results we got.

Pingdom:

astra theme starter pingdom

GT Metrix:

astra theme gtmetrix

Google PageSpeed Insights:

astra theme mobile responsiveness

Despite the significant increase in page size (from 66KB to 224KB), the starter site page still holds its own in terms of speed. Loading times range from 1.1s to 1.69s, which is great.

Anything under 2s is great for most users in the real world.

We must also emphasize that your choice of theme is just one of the factors responsible for your site’s speed. Another important speed factor is hosting.

For the best performance and great page loading times, we highly recommend our managed WordPress hosting plans.

Our cloud-based servers deliver top-notch hosting that is highly optimized for performance, security, and high availability.

The next area we’ll test Astra in is responsiveness and mobile-friendliness.

2. Is the Theme Mobile Friendly?

Having a theme that optimizes the viewing experience on different devices and screen sizes is very important for your site’s success. Fortunately, Astra isn’t only mobile-friendly on the front end, it also supports responsive editing on the back end.

While editing your pages with the default WordPress Customizer, you can easily switch between 3 different screen sizes (desktop, tablet, and mobile). This allows you to ensure everything looks good on each device you expect your site visitors to use.

In each case, Astra automatically adjusts the page elements to fit the screen size.

astra theme responsiveness

If you notice something out of place on any device, you can adjust the settings for that particular device.

For example, you may want to set a particular section’s margin or padding to be different on various devices.

astra theme customization

You also get the Mobile Header module. This feature allows you to set different logos, menu styles, and header colors for mobile devices exclusively.

Another way we’ll test Astra’s mobile friendliness is to use the Google PageSpeed Insights score for mobile. We’ll use the more dynamic starter site for this test.

Here are the results:

astra theme starter google pagespeed insights

Google rates the site’s mobile performance a 91% – well above average.

3. How Easy Is It To Build a Site Using a Starter Template?

Another area where Astra performs well is the ease of use. With over 600 starter templates for the default block editor and different page builders, even newbies can set up their site design in minutes.

To do this, you only need to navigate to Appearance > Astra Options and click Install Importer Plugin.

astra theme importer plugin

This will automatically install the Starter Templates plugin for free. This free version of the plugin gives you access to over 180 unique starter sites.

On the next page, you can search for starter templates based on your industry.

As we mentioned earlier, you get lots of options properly categorized into different niches.

astra theme ecommerce templates

After selecting the template, you can then choose to either import the customizer settings, widgets, or all of the starter site content.

astra theme starter options

When you’re done, click Submit & Build My Website and Astra will complete your site in just over 30 seconds.

astra theme starter template

That’s how easy it is to set up your site’s design structure with Astra.

But a starter template is definitely not enough. You’ll still need to customize your site to suit your needs.

Let’s see how many customization options you get with Astra.

4. How Much Can You Customize Your Site?

Using Astra, you get a lot of flexibility when it comes to customizing your site’s appearance.

From the Astra Options page, you can set your site’s logo, customize your fonts, or tweak the footer and header settings.

astra theme import template

Clicking any of these links will redirect you to the WordPress Customizer.

To access advanced options like site-wide spacing and navigation menu options, you’ll need to get an Astra Pro license.

Apart from the default customizer, the theme is also compatible with the block editor and other page builder builders like Elementor and Beaver Builder. You can also replace or add new content to any page using the block editor.

astra theme starter homepage

To make adding content to your pages and posts even easier, Brainstorm Force also developed a very handy plugin called Ultimate Addons for Gutenberg.

The plugin packs a lot of powerful blocks for building your site with the block editor. When you install it, it immediately adds new blocks to the default editor’s block library.

If you’re not building with Gutenberg, you can either use Ultimate Addons for Elementor or Ultimate Addons for Beaver Builder.

5. Is It Compatible With Third-Party Plugins?

If you’re worried about your theme limiting the type of plugins you can add to your site, you can rest assured of Astra’s compatibility with third-party WordPress plugins.

Of course, for every eCommerce business owner, compatibility with WooCommerce is a major concern. The good news here is that Astra ships with a lot of WooCommerce-ready templates.

These templates are highly optimized for your online store’s speed. For even better performance, you can try out our turbo-fast WooCommerce hosting.

The theme also integrates with other popular plugins like Easy Digital Downloads, LearnDash, and LifterLMS.

6. How Much Does Astra Pro Cost?

In terms of pricing, Astra offers annual and lifetime packages. Each package has 3 plans that focus on different services.

Here are some of the major perks you get on each plan:

  • Astra Pro ($49/year): Advanced typography, blog layouts, header and footer builder, unlimited website usage, and premium support.
  • Essential Bundle ($169/year): 180+ premium starter templates, Ultimate Addons for Elementor or Beaver Builder, and everything in Astra Pro.
  • Growth Bundle: Convert Pro, Schema Pro, both Ultimate Addons for Elementor and Ultimate Addons for Beaver Builder, and SkillJet Academy Membership.

The Growth Bundle also promises access to other future Brainstorm Force products.

If you opt for a one-time payment, you can get Astra Pro for $239, Essential Bundle for $499, and Growth Bundle for $699. Astra also allows you to pay for the Growth Bundle in 3 monthly installments.

Compared to what other major theme developers like Divi and OceanWP offer, this is a bargain!

Final Thoughts: Is Astra Worth It?

If you’re looking for a WordPress theme that delivers elegant designs without impacting your site speed, then no doubt, Astra is absolutely worth it!

The product checks almost every box for everything you could need from a multipurpose WordPress theme.

It is fast, easy to use, highly customizable, and offers a free version that packs in a lot of features.

If you want more customization options and stellar support, the paid subscriptions will definitely do the trick. The bundle plans also include powerful page builders and plugins that help you get more from your site.

We hope this review has helped you make a decision on your choice of theme for your next WordPress project.

Still undecided? We’ve compiled an extensive list of over 450 free and premium WordPress themes for different industries.

Customer Review at

“Beautifully optimized hosting for WordPress and Magento”

Arda Burak [Agency Owner]

Marianna Siouti

Marianna Siouti is a Product Marketing Manager at Cloudways. She has over 14 years of experience in the hosting industry, in Marketing and Product. She is someone who falls in love with problems and works towards solving them with technology. You will find her working remotely from warm places, or on LinkedIn.

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