Consumer behavior has evolved in a way that customers worldwide are relying on reviews from their fellow shoppers to find the most up-to-date and accurate information about businesses in their local communities and beyond.
Reviews are an opportunity for anyone familiar with your brand to publicly share what they love about your products, services and customer experience. Having reviews publicly available conveys to potential customers that you’re safe to do business with and provides you with a goldmine of fresh consumer insights.
Additionally, showing off your customer reviews is how you turn your hard-earned brand trust into measurable ROI. The more reviews you collect, and the more you enrich the content on your business profile page, the easier it will be for search engines to show your brand at the top of search results. This could be your competitive advantage since referral traffic is so often overlooked, even though it’s a free source of qualified leads and can even improve your organic search performance.
According to research done by Moz.com, off-site SEO-related factors like third-party reviews carry more than 50% of the ranking factor weight. Though search engines are constantly evolving factors like relevance, trustworthiness and authority, building up your online presence with reviews can help businesses crush all three of those criteria.
Your organic search ranking is crucial for attracting new customers, especially knowing that most organic traffic goes to sites listed on the first page of search engine results.
Join Kyra Sammis, customer success manager at Trustpilot, in her informative SMX Next session to learn how off-page SEO, referral traffic, displaying reviews, star ratings, and long-tail search queries help boost your online visibility.
Sign up and watch here. After this session, you’ll be able to build a strong off-page SEO, earn star ratings in organic search and increase referral traffic to your site.
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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