2022 Affiliate Marketing Trends and More3 min read

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2022 Affiliate Marketing Trends

In this week’s Affiliate Roundup: a hybrid live event and happy hour, to discuss where affiliate is heading in 2022. Meanwhile, social media platforms continue to crank out eCommerce tools.

 

Best Practices, Explainers and Predictions

How To Optimize Your B2B Affiliate Program In Q4

Tips on how B2B companies can tackle this latter half of Q4.

Source: AIM

 

Ultimate guide to SaaS affiliate marketing

Foundational concepts of software as a service (SaaS) affiliate marketing.

Source: impact.com

 

[eBook] Everything You Need to Know About Privacy Regulations in Partnerships

An overview of privacy protection enhancements and best practices for setting up your program for data privacy compliance.

Source: Partnerize

 

M&A, New Entrants and Features

Creator Economy Platform Koji Announces “Affiliate Links” App

The new app allows creators to display all their affiliate links in one easy-to-access feed.

Source: MarTech Series

 

Smart for Life, Inc. acquires Nexus Offers, Inc.

Health & Wellness company Smart for Life, Inc. gets into affiliate with acquisition of Nexus Offers.

Source: Martech Cube

 

Case Studies, Profiles and Awards

Performance Marketing Awards 2022: Entries Open for the Performance Marketing Industry’s Oscars

Early bird entries are open until January 24, 2022.

Source: PerformanceIN

 

Events, Webinars and Podcasts

The intersection of commerce, marketing and content: what are the drivers of growth?

Industry experts discuss how developments in 2021 will drive partner marketing trends in 2022, brought to you by impact.com. Part of a hybrid event with the webinar below.

Source: Martech Record

 

Affiliate year in review & predictions for 2022.

A continuation of the event above, this roundtable discussion with affiliate marketing veterans is brought to you by CJ.

Source: Martech Record

 

Affiliate Adjacent

Facebook launches Shops in Groups and Live Shopping for Creators

Facebook continues to build out its shopping tools, which now includes Shops in Groups, enabling group admins to earn money.

Source: TechCrunch

 

YouTube’s shift to shopping destination starts this Christmas

And now, YouTube gets into the social commerce game.

Source: Digital Commerce 360

 

Linktree partners with Shopify to allow users to add storefronts on its platform

The new integration allows users to launch a Shopify storefront on Linktree.

Source: TechCrunch

 

You.com lands $20M Seed to reimagine the search engine

New search engine You.com, which is now available to the general public, receives $20 million Seed investment led by Time Ventures.

Source: TechCrunch

 

If you have an affiliate industry story to share, let us know!

 

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